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YouTube Starts Blocking Videos for AdBlock Users
YouTube has been fighting ad blockers for years, but now the company is taking a more aggressive approach. As of this month, YouTube is blocking videos for users who are using ad blockers.
When a user tries to watch a video with an ad blocker enabled, they will see a pop-up message that says, “Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” The pop-up also says that ads are necessary to keep YouTube free for billions of users worldwide.
Users have two options: they can either allow ads on YouTube or subscribe to YouTube Premium, which is an ad-free subscription service.
YouTube spokesperson Oluwa Falodun said that ad blocker detection is not new, and that other publishers regularly ask viewers to disable ad blockers. However, Falodun also said that YouTube takes disabling playback very seriously, and will only disable playback if viewers ignore repeated requests to allow ads on YouTube.
One user shared a screenshot of the prompt on Twitter (now X):
Ad blockers violate YouTube’s Terms of Service
- It looks like you may be using an ad blocker. Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.
- Ads allow YouTube to be used by billions worldwide.
- You can go ad-free with YouTube Premium, and can still get paid from your subscription.
The move to block videos for ad blocker users is likely to be met with resistance from some users. However, YouTube is hoping that the move will encourage more users to allow ads or subscribe to YouTube Premium.
