Leading auction house, ABC Auctions has launched their new application for iOS and Android mobile devices. This addition to ABC’s host of auction house technologies illustrates the company’s initiative in building the most enhanced auction experience for buyers and sellers of auction items.
With more than 13000 members subscribed to their Facebook “ABC Bid Online” auction group, the auction house was looking for a way to streamline their customers’ auction experience. They, therefore, developed the ABC Auctions mobile application which has given their customers more control of how they bid and participate in auctions.
Innovative features in ABC Auctions’ mobile app include:
- Practice bid. ABC Auctions’ new app includes a practice feature that allows you to learn how the app works while improving your bidding skills.
- Bid bot. For those who are too busy the app includes a bid bot which allows you to input a maximum bid, and then bids on your behalf until your bid is reached. This helpful feature allows you to bid on your desired items without overspending and potentially even winning the lot at a final price lower than your maximum bid!
- Outbid notification. The outbid notification is a life saver for anyone who is looking to grab an item in a heated auction. The app will automatically notify you when your bid is no longer the top bid.
The app is a bold innovation by the auction house to enhance their customers’ experience while creating the need to bolster their service delivery. With multiple auctions happening at the same time and across different items (from cars to dinner plates), ABC Auctions has reaffirmed its position as an auction, logistics and retail juggernaut.
“We have gone from managing 2 to 3 on site auctions a week on our premises, to managing 2 to 3 auctions a day online.” said Kiaran Knight, Floors Sales Manager. “We used to expect an average of 40 bidders to attend a live auction, but with this new change to our business structure we are now serving upwards of individual 300 bidders per auction.”
This best-in-class auction app serves as the catalyst for ABC Auctions’ entirely new focus — transforming how customers buy products in-house and online. ABC Auctions’ launch of their app is the first step in many changes as the company moves to be digital-first. ABC Auctions is dedicated to transforming its organization to become a leader in online auctions.
To download the app, please visit https://qrco.de/bbnfN0
