The multimillion dollar ‘ChakaChaya neEcoCash’ promotion is back.
Now in its third successive year, this year’s promotion is offering more
prizes, including cash, houses, a Cape Town cruise, property stands, goats and
cows – not to mention a trip for two to the Africa Cup of Nations (AFCON) in
Egypt, which the Zimbabwe Warriors recently qualified for.
“We are obviously excited for our customers who will again get the chance over the next three months to be rewarded in a big way for their usage of EcoCash and for their loyalty,” said Cassava Smartech Zimbabwe CEO Mr Eddie Chibi, as he announced the return of the promotion.
Cassava Smartech is the parent company of EcoCash, the popular mobile money transacting service which is integrated to all major banks, retail outlets and merchants throughout the country.
Mr Chibi said this year’s promotion will see customers winning prizes by
earning usage-based points by using EcoCash as well as earning e-coupons from
participating merchants, whenever they buy from those merchants using EcoCash.
“The e-coupons entitle customers to discounts in the participating
merchant shops while they get to enter the weekly and monthly draws using the
usage-based points, through which they stand a chance to win many, many
prizes,” Mr Chibi said.
“The beauty of Chaka-Chaya neEcoCash is that it is data-driven to
provide value back to customers in a really simple way: The more you transact,
the more points you are earn, and the better chances you have of winning big
with EcoCash in any of the weekly or monthly draws,” he said about what is now
clearly one of the biggest consumer promotions in the nation.
Mr Chibi said the bonus draws were one of the most exciting aspects of the
promotion.
“With the bonus draws, everyone can be a winner because there is
absolutely no restrictions to who qualifies – it’s a lucky draw, and as long as
one has been transacting with EcoCash, they stand a chance to win a house, a
trip for two to AFCON, a Cape Town Cruise or a trip for two to the Victoria
Falls, among so many other consolation prizes” Mr Chibi said.
Giving details on the monthly draws, EcoCash CEO Ms Natalie Jabangwe
said customers’ spending values would be automatically tracked and used to help
them accrue points.
“We have deployed a data algorithm which scores and tracks the spending
value of customers and links their spend to a customised point accumulation
profile. A customer’s level of points determines their eligibility for the
monthly draws,” explained Ms Jabangwe.
“A customer will require a minimum of 5 points to be eligible for the
monthly draws and, to stand a chance of winning random prizes, customers are
required to spend a minimum of RTGS$20 per transaction,” she said.
She said this year’s promotion also included exciting ‘booster hacks’ by
which customers would be able to boost the number of points they accrue through
additional usage on special offers, such as subscribing to the EcoCash monthly
bundle, or using the EcoCash debit card.
“Besides boosting points from special EcoCash offers, more booster hacks
include the usage of EcoCash to pay for services from selected participating
partners and merchants, which include Vaya, EcoSure, Ownai, Simbisa Brands, N
Richard Group, and Gain Cash and Carry,” Ms Jabangwe said.
The promotion, which returns for its third successive year, is running
for three months, from May 1 to July 31, 2019, with the first draw set to be
held at the end of May, 2019.
