The launch of Mastercard’s latest product, its sonic brand, the
firm’s responsibility to be at the front of innovation to ensure the brand
remains the strongest and trusted brand around the globe.
This is
according to Beatrice Cornacchia, senior vice president for marketing and
communications for the Middle East and Africa at Mastercard, speaking to
Business Report from Dubai last week, just ahead of the launch on Friday.
“The sonic brand is the new frontier. But why the sonic
brand? As you know, the way in which consumers interact in this world, the physical
piece of plastic is going to dramatically reduce. If you have your card on file
you don’t even take your card to make your online purchase. So the touchpoint
and the way to interact with your consumers change and that’s why we felt that
the sonic brand was the best way to surprise and delight our consumers,” said
Cornacchia.
When not expelling tech wisdom, Ngoni feeds on good stories that strike on all those emotional chords. He loves road trips, a good laugh, and interesting people.